Campagna pubblicitaria”Be you”

Difficulty:

The deadline was one week in which he could use the school equipment.
The campaign focused on a specific theme “BE YOU”, being yourself without being afraid of the judgment of others.
As regards the realization of the Manifesto, there was an initial research on how the concept of showing ourselves could be expressed, here the choice falls on the jelfie (photo of the jumps) precisely the photographer Philippe Halsman, where with “the science of jumping”, that is, when a person is asked to jump his attention is mainly directed towards the act of jumping and the mask falls, thus making the real person and the other appear.

Spot campaign adv: